Executive Creative Director
Samira Ansari has over 20 years of experience working in the ad industry across three continents.
Her career began at Cummins and Partners in Australia, working on planes, trains and automobiles. She was part of the team that successfully launched Virgin Airlines in Australasia. This campaign was so successful, it forced Qantas to launch its own low budget airline to compete with the new sassy Virgin brand. During her time in Australia, Samira also worked on a couple of boutique Beer brands (It would have been un-Australian not to).
She then landed at Saatchi and Saatchi Paris where she led the agency’s Procter & Gamble laundry business across EMEA for 4 years.
In 2008, Ansari arrived in New York. While at J. Walter Thompson NY, she created the brutally honest, award-wining campaign for U by Kotex, revamping the female sanitary product market. At Chiat Day NY, she produced a multi-award-winning campaign for Wheat Thins. And at Grey, Samira and team took Pringles to the Super Bowl for the very first time. Ansari spent a year at Johannes Leonardo as Group Creative Director in charge of Mass Mutual and Gap. The agency was ranked No. 3 on Ad Age’s annual Agency A-List that year.
Ansari joined FCB NY in January 2020 as executive creative director responsible for the agency’s ABI portfolio taking Michelob Ultra Courtside at NBA's covid-safe bubble in Orlando. Her team also launched Michelob Ultra Organic Seltzer at the Super Bowl with great success. FCB was named Adweek Global Agency of The Year in 2020.
Over the years, her work has been recognized by local and international award shows; the Cannes Lions festival, The D&AD, Clios, The One Show, the ADC and the Effies.
Ansari is not at all related to comedian Aziz Ansari, but once convinced the maître d at the Bellagio in Vegas that she was to get the penthouse, free of charge.