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One of the biggest advantages of being a small agency is having more hands-on time with clients, less red tape and the ability to be nimble. Each year, the Ad Age Small Agency Awards uncover and honor small, independent agencies that are producing innovative and exciting work. These teams strategize and execute groundbreaking ideas to compete with work done by some of advertising's oldest, largest and most sought-after partners.

The competition is tough, but the reward is big. Winners are announced and celebrated at our Small Agency Conference & Awards, to be held in July 2018. View last year's winners.

Join us on July 17 & 18 at our Ad Age Small Agency Conference & Awards!


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Agency of the Year: Overall 
(Regional and size winners do not need to enter separately or pay an extra fee They are chosen from the entrants to the Agency of the Year category)

Agency of the Year: by Size. Awarded in three size categories: 1-10, 11-75, 76-150

Agency of the Year: Regional 
Awarded for the Southeast, Southwest, Midwest, West, Northeast and Northwest Regions of the U.S., plus International honorees

Campaign of the Year: Integrated

Campaign of the Year: Digital

Campaign of the Year: Pro Bono

Campaign of the Year: B-to-B

Best Agency Culture

Agencies may win in more than one category. We award gold and silver in all categories.

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Entry is open to agencies in three size categories:

•    1-10 people
•    11-75 people
•    76- 150 people

All agencies of all marketing disciplines are eligible to enter. Entrants must be majority-independent owned, or in other words, at minimum, 51% privately-held. Agencies who are not eligible are those who are either majority or fully-backed by a holding company (by this we mean firms like WPP, Omnicom Group, Publicis Groupe, Interpublic Group of Cos., Havas, Aegis or MDC Partners) or other firm, such as a publisher, marketer, etc.

Dates for submitted work

When discussing revenue/growth for the Small Agency of the Year award you should refer to 2017 financials and staff headcounts, giving as much guidance as possible for 2018 business. As far as submitting examples of work, all work done between January 1, 2017, and March 1, 2018 is eligible.

FAQ and guidelines

Entry fees

•    Agency of the Year: 1-10 Employees: $250
•    Agency of the Year: 11-75 Employees: $295
•    Agency of the Year: 76-150: $350
•    Campaign of the Year - Integrated: $295
•    Campaign of the Year - Digital: $295
•    Campaign of the Year - B-to-B: $295
•    Campaign of the Year - Pro-Bono: $295
•    Best Agency Culture: $295

Here’s what you’ll need for:

Agency of the Year 
Campaign of the Year 
Agency Culture 

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Got questions? We're happy to help.

Award Inquiries:  aaevents@adage.com