CATEGORIES
All entrants must be majority independently owned (at minimum, 51% privately held) and have no more than 150 full-time employees.
Small Agency of the Year
By entering this category, you’re automatically considered for:
Agency of the Year: Overall
One gold and one silver winner will be chosen.
Agency of the Year: by Size
A gold and a silver winner will be awarded in three size categories: 1-10, 11-75, 76-150.
Agency of the Year: Regional
The six different regional categories for U.S.-based agencies will produce one gold and one silver winner each. Those six are Northwest, Northeast, West, Midwest, Southwest and Southeast.
Agency of the Year: International
One gold and one silver winner will be chosen.
Data & Insights Agency of the Year
One gold and one silver winner will be chosen.
Design Agency of the Year
One gold and one silver winner will be chosen.
Experiential Agency of the Year
One gold and one silver winner will be chosen.
Media Agency of the Year
One gold and one silver winner will be chosen.
Newcomer Agency of the Year
One gold and one silver winner will be chosen. Entrants must have been in business for 18 months or less. Only agencies founded after September 1, 2023, are eligible.
PR Agency of the Year
One gold and one silver winner will be chosen.
Purpose-Led Agency of the Year
One gold and one silver winner will be chosen.
Best Use of AI
This category will award one gold and one silver winner; work/campaigns must have run between Jan. 1, 2024, and March 1, 2025 to be eligible.
Campaign of the Year: B2B
This category will award one gold and one silver winner; campaigns must have run between Jan. 1, 2024, and March 1, 2025 to be eligible.
Campaign of the Year: Digital
This category will award one gold and one silver winner; campaigns must have run between Jan. 1, 2024, and March 1, 2025 to be eligible.
Campaign of the Year: Experiential
This category will award one gold and one silver winner; campaigns must have run between Jan. 1, 2024, and March 1, 2025 to be eligible.
Campaign of the Year: Health Care
This category will award one gold and one silver winner; campaigns must have run between Jan. 1, 2024, and March 1, 2025 to be eligible.
Campaign of the Year: Integrated
This category will award one gold and one silver winner; campaigns must have run between Jan. 1, 2024, and March 1, 2025 to be eligible.
Campaign of the Year: Media
This category will award one gold and one silver winner; campaigns must have run between Jan. 1, 2024, and March 1, 2025 to be eligible.
Campaign of the Year: Pro Bono
This category will award one gold and one silver winner; campaigns must have run between Jan. 1, 2024, and March 1, 2025 to be eligible.
Best Agency Culture
One gold and one silver winner will be chosen.
Executive of the Year
Only one winner will be awarded in this category.
Account Manager of the Year
Only one winner will be awarded in this category.
Agency Producer of the Year
Only one winner will be awarded in this category.
Creative of the Year
Only one winner will be awarded in this category.
Media Planner of the Year
Only one winner will be awarded in this category.
Strategic Planner of the Year
Only one winner will be awarded in this category.
Agencies may win in more than one category. We award one winner in each of the people categories (Executive of the Year; Account Manager of the Year; Agency Producer of the Year; Creative of the Year; Media Planner of the Year; and Strategic Planner of the Year) and gold and silver in all other categories.
Small Agency Awards judging criteria and entry instructions:
Download entry kit
Ad Age reserves the right to withhold or add awards as the quality of submissions dictates. If during the review process the judges feel your entry is better suited to another category and would like to award you in that category, the judges have the right to move your entry.
Enter now