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AWARDS

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The 2022 Ad Age Small Agency Awards will honor small, independent agencies that showed their strength and creativity by producing innovative and exciting work despite the overwhelming hurdles of the past couple of years.

Even as the ad business rebounded, some of the challenges of 2020 remained, while the talent pool tightened and plans continued to be disrupted by COVID-19. The small agency community once again showed a nimbleness and willingness to pivot that in many cases outshone their big-agency brethren. These are stories we want to hear for our Small Agency Awards. We want to know how your small agency adapted, survived and thrived. View the 2021 winners.

Entries closed

Final deadline

April 27, 2022, at 5 p.m. EDT
 

Finalists will be notified in June, and winners announced at the Ad Age Small Agency Conference & Awards in July. Purchase your ticket for the event at AdAge.com/SACA2022

Questions? Contact the Ad Age awards team

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CATEGORIES

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Agency of the Year: Overall 
Regional, international and size winners do not need to enter separately or pay an extra fee; they are chosen from the entrants to the Agency of the Year category.

Agency of the Year: by Size. Awarded in three size categories: 1-10, 11-75, 76-150

Agency of the Year: Regional 
Awarded for the Southeast, Southwest, Midwest, West, Northeast and Northwest Regions of the U.S.

Agency of the Year: International
Awarded to international entrants who enter the Agency of the Year category.

Experiential Agency of the Year 
Experiential Agency of the Year will award one gold and one silver agency with 150 employees or fewer. 

Media Agency of the Year 
Media Agency of the Year will award one gold and one silver agency with 150 employees or fewer. 

Newcomer Agency of the Year 
Newcomer Agency of the Year will award one gold and one silver agency with 150 employees or fewer. Agency must have been in business for 18 months or less. Agencies founded after September 1, 2020, are eligible. 

Purpose-Led Agency of the Year 

Campaign of the Year: B-to-B

Campaign of the Year: Digital

​​​Campaign of the Year: Experiential

Campaign of the Year: Integrated

Campaign of the Year: Media 

Campaign of the Year: Pro Bono

Best Agency Culture

Creative of the Year

Account Manager of the Year

Media Planner of the Year

Strategic Planner of the Year

 

Agencies may win in more than one category. We award one winner in each of the people categories (Creative of the Year; Account Manager of the Year; Media Planner of the Year; and Strategic Planner of the Year) and gold and silver in all other categories.

Ad Age reserves the right to withhold or add awards as the quality of submissions dictates. If during the review process the judges feel your entry is better suited to another category and would like to award you in that category, the judges have the right to move your entry

Here’s what you’ll need for:

Agency of the Year (and International)

Campaign of the Year categories

Agency Culture

People categories

General FAQ

 

Entries closed

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JUDGES

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Trish Adams

President

Opinionated

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Justine Armour

Chief Creative Officer

Grey New York

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Matt Creamer

Creative Director 

Redwood BBDO

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Jean Freeman

Founder and CEO

Zambezi

 

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Walter T. Geer III

Chief Experience Design Officer

VMLY&R Health

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Dan Lucey

Chief Creative Officer

Havas New York

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Kevin Mulroy

Partner and Executive Creative Director

Mischief

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Rupal Parekh

Partner

Work & Co

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Nita Song

President and Chief Momentum Officer

IW Group

 

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Alvar Suñol

Co-President and Chief Creative Officer

Alma

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Aaron Walton

Co-Founder

Walton Isaacson

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Chris Witherspoon

CEO

DNA

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INFO

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Eligibility

Entry is open to agencies in three size categories:

•    1-10 people
•    11-75 people
•    76- 150 people

All agencies of all marketing disciplines are eligible to enter. Entrants must be majority-independent owned, or in other words, at minimum, 51% privately-held. Agencies who are not eligible are those who are either majority or fully-backed by a holding company (by this we mean firms like WPP, Omnicom Group, Publicis Groupe, Interpublic Group of Cos., Havas, Aegis or MDC Partners) or other firms, such as a publisher, marketer, etc.

Dates for submitted work

When discussing revenue/growth for the Small Agency of the Year award you should refer to 2021 financials and staff headcounts, giving as much guidance as possible for 2022 business. As far as submitting examples of work, all work done between January 1, 2021, and March 1, 2022 is eligible.

Entry info

If during the review process the judges feel your entry is better suited to another category and would like to award you in that category, the judges have the right to move your entry. Please note that all awards are based on the quality of the entries received each year. If the judges feel there isn’t a fitting entry within a specific category, they have the right to not award that category.

All information included should be publishable by the time the awards break in July 2022. Any information noted as “not for public” or “off the record” will not factor into the juries’ evaluation.

New this year

The events of 2020 and 2021 threw the spotlight on how the industry is standing up to social injustice and what agencies can do to further important social actions, including sustainability and diversity, equity and inclusion. This is why this year we are introducing the Purpose-Led Agency of the Year honors.

We also recognize the importance of individuals in helping independent agencies succeed and to that end, we are also adding categories to honor unsung talent. The 2022 Small Agency Awards includes categories for Creative of the Year; Strategic Planner of the Year; Media Planner of the Year; and Account Manager of the Year.

Entry fees

•    Agency of the Year: 1-10 Employees: $250

•    Agency of the Year: 11-75 Employees: $295

•    Agency of the Year: 76-150: $350

•    Experiential Agency of the Year: $295

•    Media Agency of the Year: $295

•    Newcomer of the Year: $295

•    Purpose-Led Agency of the Year: $295 NEW

•    Campaign of the Year - Experiential: $295

•    Campaign of the Year - Media: $295

•    Campaign of the Year - Integrated: $295

•    Campaign of the Year - Digital: $295

•    Campaign of the Year - B-to-B: $295

•    Campaign of the Year - Pro-Bono: $295

•    Best Agency Culture: $295

•    Creative of the Year: $295 NEW

•    Strategic Planner of the Year: $295 NEW

•    Media Planner of the Year: $295 NEW

•    Account Manager of the Year: $295 NEW

*Agencies who enter Agency of the Year will receive a 20% discount on one People entry.

Final deadline

April 27, 2022, at 5 p.m. EDT
 

Here’s what you’ll need for:

Agency of the Year (and International)

Campaign of the Year categories

Agency Culture

People

General FAQ

 

Entries closed

 

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CONTACT US

Got questions? We're happy to help.

Award Inquiries:  awards@adage.com